課程名稱 |
行銷管理 MARKETING MANAGEMENT |
開課學期 |
98-2 |
授課對象 |
管理學院 資訊管理學系 |
授課教師 |
黃明蕙 |
課號 |
IM3011 |
課程識別碼 |
705E33100 |
班次 |
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學分 |
3 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期二6,7,8(13:20~16:20) |
上課地點 |
管一101 |
備註 |
本課程以英語授課。 限學士班三年級以上 總人數上限:100人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course is offered for Information Systems majors, and the focus is naturally on the electronic aspect of marketing. Electronic marketing (e-marketing) is an area of study that combines marketing strategy with information technologies. It is one of the most significant developments in marketing in decades and represents an extremely dynamic area. E-marketing specifically addresses those marketing exchanges that are carried out, fully or partially, in an electronically networked marketplace.
The primary form of instruction used in this course is the case method. Through the case method, you will be exposed to real-life situations that create a challenging learning environment in which you can share opinions and perspectives and learn from one another. Conceptual and real cases, international and local cases, and video and Web cases are all included.
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課程目標 |
This course is offered for Information Systems majors, and the focus is naturally on the electronic aspect of marketing. Electronic marketing (e-marketing) is an area of study that combines marketing strategy with information technologies. It is one of the most significant developments in marketing in decades and represents an extremely dynamic area. E-marketing specifically addresses those marketing exchanges that are carried out, fully or partially, in an electronically networked marketplace.
The primary form of instruction used in this course is the case method. Through the case method, you will be exposed to real-life situations that create a challenging learning environment in which you can share opinions and perspectives and learn from one another. Conceptual and real cases, international and local cases, and video and Web cases are all included.
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式 (僅供參考) |
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